How many steps does it take to release a collection? Story behind the What Matters Hoodies

Inside the Wolf Den

photo by Tommy Tette

focus on what matters, let go of what doesn’t

Step 1 — Believe in Yourself, Have Faith & Trust the Process

Wholesale order is filled, but wait.. they’re in CA and we need them in NY..

Design Process


Plug Talk

Marketing concepts

Content Creation 📸

Crossing your t’s & dotting your i’s

Customer Quotes

Pak Love 🐺


Sean Sticek — Co-Founder of WolfPak Clothing




It’s not about ideas. It’s about making ideas happen.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store